Ahead of the festive season, Myntra is rolling out 3X earning opportunities for creators, enabling them to earn triple rewards on content across a wide range of festive styles through its affiliate platforms, including Ultimate GlamClan Affiliate, along with social platforms such as Meta (Instagram and Facebook) and YouTube.
To build momentum ahead of the season, Myntra also brought together over 300 creators in Mumbai for the second edition of Creator School. The event featured perspectives from entertainment, entrepreneurship and digital platforms, with Shilpa Shetty and Snitch Founder Siddharth Dungarwal sharing insights on building enduring brands in a fast-moving cultural landscape. Ella D Verma, Sufi Motiwala and Shreya Kalra discussed emerging social media trends, while Sonakshi Sinha and Zaheer Iqbal spoke on authenticity and navigating the digital space, alongside platform-focused sessions from Myntra, Meta and YouTube.
Myntra’s creator ecosystem has scaled significantly over the past year, with more than 8 million users signing up for its UGC programme and generating over 12 million pieces of content. On Glamstream, 7 million users have engaged with creator content, with Gen Z making up 52% of total views, underscoring the growing role of creator-led content in fashion discovery.
With an ambition to bring one million creators into India’s digital commerce ecosystem, Myntra continues investing in tools and formats that help creators grow, building on its earlier launch of Affiliate within Ultimate GlamClan. Deepash Jain, VP of Marketing at Myntra, said the festive push combines stronger monetisation opportunities with Creator School’s focus on community, learning and growth.
