The Body Shop India has launched its Diwali campaign, ‘Spark Your Inner Radiance’, built around jasmine and its ties to festive rituals, self-care and gifting. The three-film series is set in contemporary Indian homes and uses the flower’s fragrance and cultural familiarity as a recurring thread.
The first film follows a young plant enthusiast whose love for jasmine moves from her garden into her festive routine. She brings a fresh flower into the glow of diyas and then adds The Body Shop’s Jasmine Shower Gel, Body Lotion and Fragrance Mist to her self-care ritual. The second film explores gifting across generations, while the third looks at another expression of connection and personal radiance.
At the centre is the Jasmine Edit, a limited-edition festive collection of those three products, positioned for personal use and gifting.
Rahul Shanker, group CEO, Quest Retail – The Body Shop India, said festive occasions are key moments to discover and share beauty, with gifting becoming a more personal expression of thoughtfulness. Harmeet Singh, chief brand officer, The Body Shop Asia South, called jasmine synonymous with Indian festive celebrations and said the multi-generational approach reflects how Diwali gifting is ultimately about connection.
The campaign will run across digital and social platforms with creator-led content and gifting outreach. The Jasmine Edit is available at The Body Shop stores across India and on its website.
