Madhusudan Frozen, the frozen foods arm of the Madhusudan brand, has appointed actor Madhuri Dixit as its brand ambassador for a two-year association. She will front the brand’s communication as it builds awareness and positions its convenient, easy-to-cook range for today’s Indian households. The range includes farm-picked, rapid-frozen vegetables and ready-to-cook meals, backed by a … Read more
FirstCry has launched a dedicated International Store within its mobile app, giving Indian parents a single destination for global baby, kids and maternity brands. The store lists names such as Carter’s, Decathlon, Dr. Brown’s, Joie, MomCozy, Nuluv, Paruu, QPlay, Neobreez, Melii, Bentley, Britax, Skip Hop, Nuna and Silver Cross, among others. Some international products were … Read more
Men’s fragrance and grooming brand Villain, from BRND.ME, has taken its Gold Revolver Eau de Parfum out of the feed and onto Bengaluru’s streets. The brand ran a two-day auto-hood branding activation, using auto-rickshaws as moving billboards. The campaign covered high-footfall pockets of the city, including Russell Market in Shivajinagar, Vidhana Soudha and Koramangala. The … Read more
BEI Confluence has elevated Abhishek Gupta to Managing Director, effective August 2026. With over two decades of experience across brand strategy, digital marketing and business leadership, he will lead the agency’s operations, integrated capabilities, talent and client partnerships. Founder Tapas Gupta has stepped down as MD and will continue as Chairman and mentor.
DailyObjects has appointed Zeenah Vilcassim as Global Chief Marketing Officer to lead its global brand and marketing strategy as the company expands internationally. Zeenah brings over 17 years of experience across brand building and consumer businesses, most recently leading marketing for Nothing in India. She has also held leadership roles at Zomato Live and Bacardi … Read more
Schneider Electric has turned its electrical switches into a landmark Ganpati installation in Pune, kicking off a season-long festive campaign. The initiative brings a fresh dimension to festive outdoor advertising in India by reimagining a familiar household product as a cultural symbol. At its heart is Ganpati’s blessing hand, inspired by the brand’s switches and … Read more
Shashank Jalani has been appointed as Group Head – Brand Marketing at Tata Power Renewable Energy Limited. He will focus on strengthening brand strategy, marketing initiatives and brand visibility. With experience across brand marketing, communications, experiential marketing and business development, Shashank brings expertise from organisations including Legrand India, Trusha Jewels, Shobiz Experiential Communications and Jagran … Read more
Truecaller has partnered with LinkedIn to add professional information and verification signals to its Caller ID service. Users can now link their LinkedIn profiles so that their job title and workplace appear alongside their name and profile picture when they call. New users can sign up with Login with LinkedIn, which pre-fills details such as … Read more
Libas has entered the jewellery category, extending its business beyond apparel as it builds a larger presence across India’s fashion and lifestyle market. The move signals an effort to widen the brand’s portfolio and capture a bigger share of consumer spending around fashion and occasions. The new portfolio features over 100 styles priced between ₹399 … Read more
LAVA has launched a new campaign for its Virat Curve 5G, casting Rohit Saraf and Pratibha Ranta in a film that trades the usual spec sheet for a love story. It begins with a chance encounter between the two, which grows into an imagined relationship spanning romance, adventure, conflict and connection. Link: https://www.instagram.com/reel/DdnzDLDKQKF/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== Set to … Read more