FirstCry has launched a dedicated International Store within its mobile app, giving Indian parents a single destination for global baby, kids and maternity brands.
The store lists names such as Carter’s, Decathlon, Dr. Brown’s, Joie, MomCozy, Nuluv, Paruu, QPlay, Neobreez, Melii, Bentley, Britax, Skip Hop, Nuna and Silver Cross, among others. Some international products were already available on the platform through individual sellers. The new store consolidates them into one dedicated section, backed by product authentication, customer support and nationwide delivery.
The assortment spans fashion, mobility, feeding, nursery, baby gear and play. Shoppers can find Silver Cross strollers, Dr. Brown’s anti-colic feeding bottles and Joie car seats, among other products.
Prashant Chauhan, chief commercial officer at FirstCry, said the partnerships with respected parenting brands mark a big step forward for Indian parents. He added that the dedicated store streamlines these tie-ups into a seamless, trusted experience, giving mothers instant access to world-class safety, innovation and quality. FirstCry plans to keep expanding the business by onboarding more leading international brands and widening the choices available to Indian mothers.
The International Store is live across India on the latest version of the FirstCry app for iOS and Android, as well as on the FirstCry mobile website.
