Sony Pictures Networks India (SPNI) will launch Sony Vizha, its Tamil general entertainment channel, on October 19, 2026 at 8 pm. Built around the brand promise “Ithu Namma Vibe,” the channel aims to celebrate Tamil Nadu as it is lived today, through its language, culture, traditions, aspirations and distinctive way of life.
By combining global formats, marquee talent and stories shaped for Tamil audiences, Sony Vizha hopes to offer entertainment that is contemporary in scale yet rooted in the state’s cultural identity. The promise finds expression in the small, instantly recognisable things that define Tamil Nadu, including its food and music, spirited conversations, shared celebrations and everyday moments. The brand film captures these through the lens of Vizha, a celebration of everything Tamil.
The channel will open with two globally popular formats reimagined for Tamil viewers: Celebrity MasterChef Tamil, featuring Samantha Ruth Prabhu, and Tamil Idol, featuring A.R. Rahman. Together, they bring some of India’s most admired personalities to the launch line-up and set the tone for the channel’s ambitious programming.
Rajaraman Sundaram, chief content officer – south regional, SPNI, said Sony Vizha was created with a simple ambition: to celebrate a Tamil Nadu that is confident, contemporary, rooted in its culture and constantly evolving. He noted that the audience has an extraordinary love for entertainment and a strong sense of what feels truly Tamil, and that the team approaches the journey with humility and excitement. The hope, he added, is to earn a place in viewers’ lives with stories and experiences that feel fresh, relevant and familiar.
