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Day: September 24, 2026

LAVA Turned a Smartphone Launch into a Bollywood-Style Love Story

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LAVA has launched a new campaign for its Virat Curve 5G, casting Rohit Saraf and Pratibha Ranta in a film that trades the usual spec sheet for a love story. It begins with a chance encounter between the two, which grows into an imagined relationship spanning romance, adventure, conflict and connection. Link: https://www.instagram.com/reel/DdnzDLDKQKF/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== Set to … Read more

Rungta Steel Unveils New TVC with Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor

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Rungta Steel has launched a new television commercial that brings Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor together, using a light-hearted exchange to spotlight the strength of its TMT bars. The film uses celebrity charm as the entry point, with the brand’s product credentials following close behind. Set in a brand-room, the film unfolds … Read more

Adobe Acquires AI Company Topaz Labs

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Adobe has officially completed its acquisition of Topaz Labs, an AI company known for video and image enhancement models. Topaz will continue as a standalone brand, while its capabilities are woven directly into the tools creative professionals and enterprises already use. Adobe framed the deal around its mission of empowering everyone to create, giving customers … Read more

TCS Deepens Jaguar Formula E Alliance, Steps Up as Official AI Partner for GEN4

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Tata Consultancy Services has renewed its title partnership with Jaguar TCS Racing, extending a five-year collaboration and taking on an expanded role as the team’s official AI partner as Formula E moves into its GEN4 era. The renewal builds on a partnership that has already merged digital technology, data, and engineering with the global reach … Read more