Standard Chartered has launched ‘Move Ahead’, a new global brand campaign inspired by its partnership with Formula 1. Building on the bank’s ‘Now Is Your Time’ platform, it uses the sport’s focus on preparation, precision and performance to show how opportunities can turn into progress.
A Formula 1 race is shaped by thousands of decisions made long before the lights go out. The campaign draws a parallel with how businesses and individuals approach international expansion, wealth management, investment and risk. It was created through creative development, strategic direction and AI-enabled production, which helped build F1-inspired visuals that would have been hard to film during the racing season.
Sarah Hagan, global co-head, corporate affairs, brand and marketing, said success is rarely defined by a single moment. It comes from preparation, insight and the confidence to act when opportunity emerges. She added that the Formula 1 partnership gives the bank a distinctive platform to tell that story, combining creativity, craft and new production techniques into a campaign that feels globally relevant and unmistakably Standard Chartered.
Co-head Eva Ang said ‘Move Ahead’ brings together the strength of the bank’s international network and the reach of its Formula 1 association. Drawing on the sport’s precision, teamwork and pursuit of performance, it aims to deepen client relevance and showcase the bank’s expertise. The campaign rolls out across digital, social and owned channels from September 2026.
