Sprite has launched ‘Sprite Truth & Spice’, an eight-episode digital entertainment series that marks the brand’s first foray into the game-show format. Celebrity pairs take on spicy dishes through dares, challenges and candid conversations.
The line-up includes Aaditya Kulshreshth with Larissa D’sa, Shreya Kalra with Rishabh Jaiswal, and cricketer Arshdeep Singh with Samreen Kaur. Also featured are Garv Taneja with Nandini Nayal (Gini), Shantanu Maheshwari with Shruti Sinha, Varun Sood with Vihaan Samat, Swati Sachdeva with Gurleen Pannu, and Nayani Pavani with Mehaboob Dil Se. Two episodes are presented in association with Tinder, adding themes of connection and conversation.
Sumeli Chatterjee, category head, Sparkling Flavours, Coca-Cola India and Southwest Asia, said Sprite’s crisp lemon-lime taste has long been a natural match for spicy food. She added that spice today is a social experience, a challenge and a reason to come together. She described the show as a format built on truth-or-dare, the brand’s love for card games and a generous amount of heat. Viewers can expect unfiltered truths, unexpected confessions and chaotic chemistry, all beginning with a can of Sprite or Sprite Zero. It is designed as a spontaneous hangout ritual that friends, families and even strangers can play along with.
The season trailer is out, with weekly episodes streaming from September 17 to November 5, 2026. The series is available on Sprite’s YouTube channel, backed by creator collaborations and social-first content.
