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Rannr appoints Rajkummar Rao as brand ambassador

Rannr, the sports and athleisure footwear brand from House of Lehar, has appointed actor Rajkummar Rao as its brand ambassador. Launched by Lehar Footwears, the brand draws on the company’s footwear manufacturing experience and is positioned around sports, running, walking and lifestyle footwear. Rao will feature in Rannr’s upcoming brand campaigns and consumer communication across … Read more

Doraemon rolls out nationwide campaign ahead of October 2 film release

Ahead of its October 2 theatrical release, Doraemon the Movie: New Nobita and the Castle of the Undersea Devil has launched a nationwide marketing campaign across multiple consumer touchpoints. Presented in India by TV Asahi and released in association with PVR INOX Pictures, the film’s India marketing and licensing programme is led by Black White … Read more

Tempest Advertising wins Mahyco International’s Philippines communication mandate

Tempest Advertising’s Mumbai office has won the communication mandate for Mahyco International (MIPL)’s Philippines business. The agency is handling creative communication, social media and performance marketing for MIPL’s hybrid rice seed brands, MHC 2 and Ninety95, as they enter the Philippine market. Both brands had no existing social media presence or audience in the market, … Read more

MakeMyTrip launches Price Drop Protection to refund fare drops after booking

MakeMyTrip has launched Price Drop Protection, an opt-in add-on that refunds the fare difference if a flight ticket gets cheaper after booking. Available for domestic and international flights, across one-way and round-trip journeys, it targets travellers who keep searching and delay booking in the hope of a better rate. Travellers can add the feature at … Read more

India’s CTV ad market to reach TV’s scale next year, says Media Partners Asia’s Vivek Couto

India’s connected TV (CTV) advertising market is set to match traditional television advertising by 2027, said Vivek Couto, co-founder, CEO and executive director of Media Partners Asia, at FICCI FRAMES 2026. He said India has around 65 million active CTV households, with CTV advertising at roughly $850 million, and expects the segment to reach TV’s … Read more

GOPIZZA becomes GTGO as it builds a multi-brand Korean food platform

GOPIZZA has rebranded as GTGO, shifting from a single-category pizza business to a multi-brand Korean food and beverage platform. The change coincides with the company’s fifth anniversary. Founded in South Korea in 2016, it now operates across 11 countries. In India, GTGO runs more than 65 stores across three brands: GOPIZZA for pizza, Gochujang for … Read more