Rannr, the sports and athleisure footwear brand from House of Lehar, has appointed actor Rajkummar Rao as its brand ambassador. Launched by Lehar Footwears, the brand draws on the company’s footwear manufacturing experience and is positioned around sports, running, walking and lifestyle footwear.
Rao will feature in Rannr’s upcoming brand campaigns and consumer communication across digital, e-commerce, retail, print and outdoor. The association comes as the brand expands its presence across India’s sports, athleisure and closed-footwear segments, using Lehar Footwears’ manufacturing and distribution network to scale up. The campaigns will run across online and offline touchpoints, reaching consumers where they discover footwear.
Rannr is sold through direct-to-consumer, e-commerce and offline channels, giving the brand a wide reach as it steps up its consumer push. The appointment also gives it a recognisable face at a time when it is widening its footprint across categories and channels.
Raj Kumar Agarwal, chairman, Lehar Footwears, said Rannr represents an important new chapter for the company. He explained that the brand wanted its face to be someone whose journey feels authentic, aspirational and deeply relatable to Indian consumers. In other words, the brand is betting on relatability and authenticity to connect with the everyday people it hopes to reach across the country. According to him, Rao has built his career through talent and perseverance, carving out his own path, and those qualities connect strongly with what Rannr wants to stand for. Agarwal added that the company is delighted to welcome Rao to the Rannr family.
