The AI-created campaign reimagines a Bollywood classic to highlight the camera, zoom and battery capabilities of Motorola’s latest smartphones.
Motorola is bringing a festive flavour to its smartphone portfolio with a new AI-created film ahead of Flipkart’s Big Billion Days, beginning October 8. Built around the line ‘It’s the Time to Moto’, the campaign blends Bollywood nostalgia with a contemporary festive setting.
Set against a lively rooftop celebration, the film features the motorola edge 70 fusion, motorola edge 70 pro+ and moto g37 power. A reworked version of the popular ‘It’s the Time to Disco’ song provides the backdrop, while different moments in the celebration bring the key features of each device into focus.
The motorola edge 70 fusion takes the spotlight with its 50MP Sony LYTIA 710 AI camera with OIS, positioning photography at the centre of festive memories. The motorola edge 70 pro+ is showcased through its 3.5X periscope telephoto lens and 50x AI Super Zoom, while the moto g37 power focuses on endurance with its 7000mAh battery, offering up to three days of battery life.
Ipshita Chowdhury, Head of Marketing, Motorola India, said the campaign combines the nostalgia of a familiar Bollywood tune with a more youthful storytelling approach for today’s consumers.
The three smartphones will be available during the Big Billion Days sale from October 8. The moto g37 power will be priced at Rs 16,999, the motorola edge 70 fusion at Rs 29,999 and the motorola edge 70 pro+ at Rs 44,999 during the sale.
