Emporio Armani has appointed Farhan Akhtar as its first Indian brand ambassador for watches, strengthening its presence in the country’s growing watch market. As part of the association, Akhtar will represent Emporio Armani Watches across its brand communication and market initiatives in India. Known for his work as an actor, filmmaker, writer, producer and musician, Akhtar brings more … Read more
The AI-created campaign reimagines a Bollywood classic to highlight the camera, zoom and battery capabilities of Motorola’s latest smartphones. Motorola is bringing a festive flavour to its smartphone portfolio with a new AI-created film ahead of Flipkart’s Big Billion Days, beginning October 8. Built around the line ‘It’s the Time to Moto’, the campaign blends Bollywood nostalgia … Read more
The new brand platform aims to make life insurance simpler, more transparent and flexible while encouraging consumers to take a more informed approach to their financial future. ICICI Prudential Life Insurance Company has rebranded itself as ICICI Life Insurance, unveiling a refreshed brand identity and a new tagline, ‘Har Kal Aasaan’. The move marks a broader shift … Read more
The agency will lead social media, content, creative development and digital communication for Golden Grain and its rice portfolio. CreativeMUD has been appointed to handle the social and digital mandate for Golden Grain, the rice brand from DDI. The agency will oversee the brand’s social media strategy, content creation, creative development and broader digital communication. The … Read more
The new campaign for the OPPO F35 Series brings ‘Jitna Bada Dil, Utni Badi Selfie’ to life through three humorous films centred on togetherness. Film: https://www.instagram.com/reel/DeBY99Foo6_/?stkn=MWNuM2wwbnhzbGh0aA== Film 2: https://www.instagram.com/reel/DeGl6skIDGx/?stkn=OXc2Z3c4emF4MmJk OPPO India has unveiled a new campaign for its upcoming OPPO F35 Series, featuring actors Bobby Deol and Divyenndu Sharma. Built around the thought ‘Jitna Bada Dil, Utni Badi … Read more
The brand’s latest film highlights the importance of reliable backup power across work, travel, entertainment and connected lifestyles. boAt has launched its Apex Power Bank Series with a new campaign built around the proposition ‘Power That You Can Bank On’, highlighting how portable power has become an everyday necessity. The brand film captures familiar situations where staying charged … Read more
Conceptualised by One Hand Clap, the social-first campaign uses Rahul’s digital feed to explore different expressions of festive celebration and personal style. Crocs has unveiled a new campaign under its global ‘Feel It All’ platform, bringing together cricketer and brand ambassador KL Rahul, actor Dalip Tahil, creators Rida Tharana and Prish, and Rahul’s bodyguard Amin Khan. Film: https://www.instagram.com/reel/DeGj8-gs96j/?stkn=bDB6N2w4YTB4YXhk … Read more
The limited-edition beverage range brings together Third Wave Coffee’s beverage innovation and CaratLane’s signature purple, jewellery-led aesthetic. Third Wave Coffee and CaratLane have teamed up to bring a little sparkle to India’s beverage scene with a limited-edition range of Ube-based drinks, inspired by the colour, craft and brilliance of fine jewellery. At the heart of the … Read more
The Kolkata-based independent agency will lead creative strategy and communication for the channel’s campaigns, show launches and key properties. Zee Bangla has appointed Kolkata-based independent agency NEO as its creative agency of record, following a pan-India, multi-agency pitch. Under the new mandate, NEO will oversee creative strategy and communication for Zee Bangla’s brand campaigns, show … Read more
WLDD uses humour and the wrestler’s larger-than-life persona to highlight Amazon’s festive deals and home-upgrade proposition. What happens when The Great Khali no longer feels quite so great? Amazon and WLDD turn that question into the central idea of their latest campaign for the Great Indian Festival. The campaign opens with the wrestling icon surrounded by ageing belongings, … Read more