Conceptualised by One Hand Clap, the social-first campaign uses Rahul’s digital feed to explore different expressions of festive celebration and personal style.

Crocs has unveiled a new campaign under its global ‘Feel It All’ platform, bringing together cricketer and brand ambassador KL Rahul, actor Dalip Tahil, creators Rida Tharana and Prish, and Rahul’s bodyguard Amin Khan.

Film: https://www.instagram.com/reel/DeGj8-gs96j/?stkn=bDB6N2w4YTB4YXhk

Built around India’s festive season, the campaign explores the many ways people celebrate, express themselves and bring their personal style to the occasion. The social-first film follows Rahul through a ‘dhoom scroll’, where his social media feed becomes a gateway to a series of festive worlds and personalities.

With every swipe, Rahul encounters a new setting and a different approach to celebration. The narrative gradually moves from the digital experience into real-life interactions, placing people and shared festive moments at the centre of the story.

Conceptualised by One Hand Clap, the film features an original soundtrack by Mikey McCleary, adding to its energetic and playful treatment. Crocs also showcases its festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, styled with Jibbitz charms.

The campaign builds on Crocs’ focus on personalisation, encouraging consumers to incorporate its footwear into festive looks in their own way.

The campaign will roll out across digital, social, influencer and retail platforms, supported by creator collaborations, festive gifting initiatives and in-store experiences.

With Rahul at its centre, the campaign positions festive dressing not as a fixed formula, but as an opportunity to celebrate individuality, experiment with style and simply feel it all.