The limited-edition beverage range brings together Third Wave Coffee’s beverage innovation and CaratLane’s signature purple, jewellery-led aesthetic.
Third Wave Coffee and CaratLane have teamed up to bring a little sparkle to India’s beverage scene with a limited-edition range of Ube-based drinks, inspired by the colour, craft and brilliance of fine jewellery.
At the heart of the collaboration is Ube’s naturally vibrant purple hue, which closely aligns with CaratLane’s distinctive brand colour. The partnership blends Third Wave Coffee’s craft-led approach to beverages with CaratLane’s design-first identity, creating an experience that extends beyond the cup.
The collection features three beverages – Ube Diamond Velvet, Ube Matcha Shine and Jasmine Ube Bling. Each drink combines Ube with distinctive flavours and presentation, topped with handcrafted diamond-inspired latte art for an added touch of visual appeal.
Speaking on the partnership, Shaifali Gautam, Chief Marketing Officer at CaratLane, said: “Purple is
at the heart of CaratLane’s identity, representing creativity, elegance, and celebration. As we mark
our 18th anniversary, the synergy with Third Wave Coffee’s Ube innovation was instant; the drink
naturally reflects our brand colour. Complete with custom diamond coffee art, we wanted to create
an experience that feels as thoughtful as choosing fine jewellery, giving our guests a fresh, indulgent
way to celebrate this milestone with us.”
Speaking on the collaboration, Rajat Luthra, CEO, Third Wave Coffee, said, “At Third Wave Coffee,
we are constantly looking at how global beverage trends can be translated into experiences that feel
fresh, relevant and exciting for Indian consumers. Ube has emerged as one of the most distinctive
flavour trends globally, and this collaboration gives us an opportunity to take that trend a step
further by combining our beverage craft with CaratLane’s strong visual identity. The result is a
limited-edition range that is as much about discovery and experience as it is about the beverage
itself.”
The collaboration also extends across customer touchpoints. Third Wave Coffee outlets will feature co-branded displays, POS signage and digital menu takeovers, while customers will receive co-branded postcards or collectible cards with their orders. CaratLane customers can also access special co-promotional offers, including discounts on beverages at select nearby Third Wave Coffee outlets.
The limited-edition Ube range is available from October 4 to November 15, 2026, at participating Third Wave Coffee outlets across India and through Swiggy and Zomato.
A collaboration where beverage innovation meets jewellery-inspired storytelling – served in purple.
