Emporio Armani has appointed Farhan Akhtar as its first Indian brand ambassador for watches, strengthening its presence in the country’s growing watch market.
As part of the association, Akhtar will represent Emporio Armani Watches across its brand communication and market initiatives in India.
Known for his work as an actor, filmmaker, writer, producer and musician, Akhtar brings more than two decades of experience across entertainment and popular culture to the partnership.
Akhtar said he has long admired Emporio Armani’s ability to remain relevant while maintaining a distinct identity, describing the brand’s balance of timelessness and evolution as a philosophy he connects with.
The appointment comes as Emporio Armani continues to expand its watches business and build greater visibility in the Indian market, with Akhtar set to play a key role in its consumer-facing communication.
