vivo India has launched a festive campaign for the vivo V80 featuring brand ambassadors Sidharth Malhotra and Kiara Advani. The film follows the actors as they travel home for the festive season, capturing people, places and moments along the way. It focuses on the idea of documenting a journey through photos and videos, with the V80’s camera and creative features woven into the storytelling.
The two actors said festive homecomings are as much about the journey as the destination. They described the campaign as taking a familiar festive emotion and telling it through how people live today: capturing, creating and sharing moments as they happen. Sidharth also shared glimpses from his own journey home, shot on the V80, which extends the campaign across social media.
Geetaj Chanana, Chief Corporate Communications Officer at vivo India, said content creation is becoming a natural part of how consumers experience the world. He said the festive trip home, where every interaction can become a story, brought that insight to life. He also credited the actors’ authenticity and chemistry for showing the journey through both shared and individual creative perspectives.
The campaign highlights the V80’s imaging features, including 4K Cinematic Video, AI Creative Camera with more than 30 AI features, AI Diwali Portrait 2.0 and a 50MP ZEISS Night Telephoto Camera. It is being amplified across digital and social platforms.
