TechnoSport has released a campaign film centred on the preparations for Durga Pujo in Kolkata. Built around the thought “Maa Aschhe. Boshe Thaki Ki Kore?”, which translates to “Maa is coming. How can we possibly sit still?”, the film links the festive build-up with the brand’s “Designed for Momentum” platform.
The campaign explores the many ways people get ready for the festival, from preparing neighbourhoods to the shared effort of welcoming Maa Durga. Fast-paced storytelling and Bengali narration capture the days leading up to Pujo, and the film closes with the line “Maa Aschhen. Cholte Thako!”, meaning “Maa is coming. Keep moving!”
Puspen Maity, chief executive officer at TechnoSport, said Pujo holds a special place in the country and that anticipation begins long before the celebrations. He noted that people come together, lend a hand and find joy in preparing to welcome Maa. According to him, the brand wanted to celebrate that shared effort with warmth and respect, while connecting its “Designed for Momentum” philosophy with the everyday actions behind the preparations.
The campaign arrives as TechnoSport expands its retail presence in eastern India, a region Maity called an important market for the brand. He added that the company is keen to strengthen its connection with audiences through stories that reflect the culture and community spirit of the East.
