Chinese Wok has introduced a Rs 99 Value Wok platform, offering either Veg Hakka Noodles or Veg Chowmein, as part of a new campaign aimed at everyday meal occasions. Conceptualised and executed by Havas Creative India, the effort zeroes in on the weekday lunch break and presents the Rs 99 meal as a small treat … Read more
Kinder has launched its “Kinder Happiness Times” festive gifting range, paired with an immersive Diwali experience in Mumbai. The range includes three packs inspired by classic Diwali symbols: Rocket, Anar and Lantern. Each pack features Kinder Joy, Kinder Creamy and Kinder Schoko-Bons Crispy, giving families a playful way to share sweets this season. Link: https://www.instagram.com/reel/DeZofLatJKo/?utm_source=ig_web_copy_link&psln=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== … Read more
Hyundai Motor India has released a new corporate film to mark three decades of its journey in the country. The film explores how mobility has moved beyond simply getting people from one place to another, and has become a force that opens up opportunity, fuels ambition and supports personal growth. Built around the themes of … Read more
Durga Puja in Kolkata is never just watched, it is felt. BPL is betting its Mini LED TVs can capture that feeling, and it has taken the idea to the streets with a large-format billboard in Salt Lake. The result invites passersby to step into Pujo, not just look at a television. The visual shows … Read more
airpay has released its latest festive film, “Merchant’s Festive Check List”, to recognise the people behind India’s festive commerce. While Diwali brings lights and celebrations, it is also one of the busiest times of the year for merchants, with longer working hours, growing queues and plenty to manage. Built around the line “Tyohaar Aapka. Zimmedari … Read more
Ulka, part of BBDO Group India, has appointed Maithili Mullick as Executive Creative Director. With 12 years at FCB Interface and experience at ANZ Bank’s in-house agency in Australia, she has worked with brands including Mahindra, Mondelez, Unilever and Xiaomi. She will report to Rakesh Menon, Chief Creative Experience Officer, and contribute to strengthening Ulka’s … Read more
Shree Cement has partnered with popkorn, the creative digital agency under V360 Group, to strengthen its brand storytelling and build a more distinctive presence across the digital ecosystem. Popkorn will work as the cement major’s creative partner, bringing together strategic thinking, creative storytelling, content and digital brand building. The partnership will cover creative strategy, communication … Read more
Birla Opus Paints, part of Grasim Industries and the Aditya Birla Group, has launched a new campaign film for Birla Opus Style Color Smart, themed around “Naya Ghar”. Conceptualised by BBDO India, the film tells an emotional story of a family home and the bonds that keep growing even as children start building homes of … Read more
Marzi by Primus, a lifestyle and community platform for adults aged 50 and above, has announced actor, entrepreneur and fitness enthusiast Suniel Shetty as its brand ambassador. The association celebrates active ageing, meaningful connections and the freedom to explore life on one’s own terms. Built on the belief that growing older should mean more freedom, … Read more
Reva, the natural diamond jewellery brand from PNGS Reva Diamond Jewellery, has appointed actor Sharvari as its first brand ambassador. The association follows the brand’s March 2026 stock exchange listing and comes as it expands its retail and digital presence. Sharvari will feature across print, digital, outdoor and in-store campaigns, starting with the festive and … Read more