Shree Cement has partnered with popkorn, the creative digital agency under V360 Group, to strengthen its brand storytelling and build a more distinctive presence across the digital ecosystem. Popkorn will work as the cement major’s creative partner, bringing together strategic thinking, creative storytelling, content and digital brand building.
The partnership will cover creative strategy, communication territories, campaign ideation, content creation and platform-specific storytelling across social platforms. It will be supported by quarterly communication roadmaps and always-on content planning, helping the brand take part in contemporary conversations.
Bharati Dadbhawala, head of corporate communications at Shree Cement, said the company has grown from a single plant in Beawar into one of India’s leading cement producers, driven by a willingness to think differently and keep raising the bar. She added that as the business enters its next phase of growth, the partnership is about bringing a sharper creative lens to its communication and connecting its business, people and role in India’s growth story with diverse audiences.
Vishal Mehra, chief executive officer at popkorn, said the opportunity at a business of this scale goes well beyond better social content. With decades of stories, thousands of people, large manufacturing capabilities, engineering, innovation and sustainability, he said the creative challenge is to build a brand world that people want to engage with.
