Ulka, part of BBDO Group India, has appointed Maithili Mullick as Executive Creative Director. With 12 years at FCB Interface and experience at ANZ Bank’s in-house agency in Australia, she has worked with brands including Mahindra, Mondelez, Unilever and Xiaomi. She will report to Rakesh Menon, Chief Creative Experience Officer, and contribute to strengthening Ulka’s creative vision and leadership.