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redBus Launches New Campaign to Show How Bus Travel Is Changing

redBus has launched its new brand campaign, “Bus Travel Ka Tareeka Badal Raha Hai”, to show how technology is reshaping the way people experience bus journeys. The campaign is built on the insight that Gen Z and younger travellers bring the same problem-solving mindset from their digital lives to travel, looking for more choice, convenience, … Read more

Pulse Ka Pandal 2026 Brings Navratri, Durga Puja and Dussehra to One Digital Platform

DS Group has announced the return of Pulse Ka Pandal, the festive brand IP of its Pulse candy, with a fresh digital-first edition for 2026. Running from 11 to 20 October, the campaign brings Navratri, Durga Puja and Dussehra onto a single mobile-first platform at pulsekapandal.in, building on the brand’s “Pulse of India” philosophy. Each … Read more

TechnoSport Celebrates the Collective Effort Behind Kolkata’s Durga Pujo in New Film

TechnoSport has released a campaign film centred on the preparations for Durga Pujo in Kolkata. Built around the thought “Maa Aschhe. Boshe Thaki Ki Kore?”, which translates to “Maa is coming. How can we possibly sit still?”, the film links the festive build-up with the brand’s “Designed for Momentum” platform. The campaign explores the many … Read more

How CRED Turned Loan Stacking into a Rakhi Sawant Comedy

CRED’s latest film is a lesson in making a dull category talk. Loan stacking, borrowing fresh money to repay old debt, is a subject audiences usually scroll past. By casting Rakhi Sawant, the brand turns a financial warning into a piece of entertainment people actually want to watch. Link: https://www.instagram.com/p/Dedo9zsmbWf/?utm_source=ig_web_copy_link&mdxt=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The creative choice is deliberate. … Read more

FoodPharmer Fronts Only What’s Needed Campaign for Flipkart Big Billion Days

Only What’s Needed (OWN), the clean-label protein brand, has launched a campaign featuring its founder and health advocate Revant Himatsingka, better known online as FoodPharmer. The centrepiece is an ad film announcing that OWN is now available on Flipkart during the ongoing Big Billion Days sale. The film opens in a college classroom with a … Read more

How CRED Turned Loan Stacking into a Rakhi Sawant Comedy

CRED’s latest film is a lesson in making a dull category talk. Loan stacking, borrowing fresh money to repay old debt, is a subject audiences usually scroll past. By casting Rakhi Sawant, the brand turns a financial warning into a piece of entertainment people actually want to watch. Link: https://www.instagram.com/p/Dedo9zsmbWf/?utm_source=ig_web_copy_link&mdxt=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The creative choice is deliberate. … Read more

Publicis Groupe Posts 5% Organic Growth in Q3 as Asia-Pacific Climbs 5.4%

Publicis Groupe closed the third quarter of 2026 with 5% organic net revenue growth. Asia-Pacific grew 5.4%, with China standing out in the region. Net revenue for the quarter ended September 30 reached €3.81 billion, up 7.9% from €3.53 billion a year earlier. Including pass-through costs, revenue rose 11.6% to €4.61 billion. Asia-Pacific net revenue … Read more