Nikon India has released a Durga Puja campaign film featuring the Nikon ZR, its video-focused camera from the Z CINEMA line. The film is part of “The Creator’s Cut,” the brand’s wider campaign focused on video creators and their approach to visual storytelling.
Told from a creator’s perspective, the film captures the festival’s colours, artwork, rituals and moments of devotion. It explores how familiar cultural experiences can be reinterpreted through visual storytelling, turning a much-loved celebration into a cinematic narrative.
Sajjan Kumar, Managing Director, Nikon India, said that as the creator economy evolves, more people are moving beyond capturing moments to creating compelling stories for diverse digital audiences. He added that the brand is committed to equipping creators with imaging technology that supports their ambitions and new forms of expression, and that the film shows how creators can use their craft to tell stories that resonate across platforms and cultures.
The film showcases the Nikon ZR, which combines Nikon’s imaging technology with RED’s cinema heritage. The camera supports internal 6K RAW recording, RED colour workflows and 32-bit float audio. As part of its festive offer, Nikon India is providing benefits worth Rs 21,635 on the purchase of the Nikon ZR, including Fastrack Smart Audio Sunglasses.
