Nestlé India raised its advertising and marketing spends by 46% in Q2 FY27, backing its brands with heavier investment as volume-led growth continued. Sales rose 20.5% year-on-year to Rs 6,782.2 crore for the quarter ended September 30, 2026, while domestic sales grew 20.4%. EBITDA margin stood at 23.8%, and profit after tax climbed 36.3% to Rs 1,026.8 crore.
Chairman and managing director Manish Tiwary said the company kept its focus on efficiencies while significantly increasing brand investments. Nestlé India added that innovation, sustained brand building and productivity will help it manage inflation and commodity cost pressures.
In confectionery, KitKat gained market share, with Munch and Milkybar holding momentum. The company launched KitKat Delights Choco Lava and used its Formula 1 partnership to introduce an F1 Tin Gift Pack on e-commerce platforms. In beverages, investments behind Nescafé supported growth, with renewed communication for Nescafé Classic and a relaunched Nescafé Sunrise featuring an improved recipe and enhanced aroma.
Maggi stayed focused on rural penetration and household reach across its noodles and seasoning portfolio, while the pet food business saw stronger digital engagement. E-commerce kept growing on targeted shopper engagement, better availability and channel-specific offerings. Organised trade also grew, helped by consumer activations and improved in-store visibility. Together, these initiatives and investments reflect a company pairing volume-led growth with deeper brand investment across categories and channels, as it looks to sustain its momentum.
