Dabur India has launched ‘The Dialogue Hub’, a digital intelligence and engagement platform developed in partnership with WPP. It is designed to help Dabur’s marketing teams track and respond to consumer conversations in real time.
The platform uses AI-driven video intelligence, conversational AI, sentiment mapping and trend forecasting to identify emerging consumer conversations and trends. It connects consumer insights with content creation through what Dabur calls a ‘Strategy-to-Content Flywheel’.
Anindo Samajpati, vice president – Marketing, Dabur India, said trust in modern households is earned every day in real time, and the platform marks a shift from listening to shaping conversations. Manas Mehra, global chief information officer, Dabur India, said integrating advanced platforms with corporate infrastructure has created a secure, future-ready environment that places data at the heart of marketing strategy.
Shashishekhar Mukherjee, general manager – Digital Marketing & D2C Head, Dabur India, said the platform breaks down silos between audience insights and content execution. Kiran Rammurthy, CEO, Grey 82.5 (WPP), said the partnership combines creative intelligence with real-time content orchestration. Dabur will use the platform to bring together technology, data and creativity to support consumer engagement and marketing decisions across its brands.
