The partnership opens up programmatic access to RunnTV’s FAST inventory, reaching over 12 million monthly active devices across Tier 1, 2 and 3 markets.
RunnTV is strengthening its position in India’s connected TV advertising landscape through a new partnership with ad-tech company PubMatic, making its free ad-supported streaming television (FAST) inventory accessible to advertisers through PubMatic’s unified platform.
The collaboration covers more than 90 FAST channels on RunnTV, with a reported reach of over 12 million monthly active devices across Tier 1, Tier 2 and Tier 3 markets. Advertisers can access the inventory through their existing demand-side platforms (DSPs) or activate campaigns directly via PubMatic’s platform.
RunnTV’s content offering spans entertainment, movies, music, news, devotional, lifestyle and regional programming, giving advertisers access to a diverse range of viewing environments. The partnership comes amid growing connected TV adoption in India. According to Ormax, the country’s CTV user base has grown 65% year on year.
Manish Sinha, founder and CEO of RunnTV, said the collaboration addresses advertisers’ demand for simpler access to premium FAST inventory. He added that the early response has been encouraging, signalling potential for the partnership to grow further.
Amit Kr. Yadav, VP – South Asia & MM at PubMatic, highlighted the growing opportunity in connected TV advertising. He said the integration reduces operational friction for buyers while offering access to curated content, along with programmatic transparency and control.
As streaming consumption expands, the partnership aims to make FAST advertising more accessible to media buyers, bringing greater scale and efficiency to campaigns across India’s evolving digital video ecosystem.
