The Times of India is bringing back Clock It, its monthly tabloid for young readers, with a third edition on 5 November. The initiative has a dual purpose: making newspapers more relevant to a new generation of readers, and giving brands a credible platform to connect with them.

Following an encouraging response to its first two editions, Clock It brings contemporary youth culture to print. Its content spans music, fashion, entertainment, technology, travel, gaming and campus life, reflecting the interests and conversations shaping young people’s lives. The aim is to strengthen their connection with newspapers and make print a more natural part of their reading habits.

For advertisers, the tabloid offers more than access to a young audience. It pairs content that resonates with Gen Z with the reach, trust and credibility of The Times of India, creating a distinctive editorial environment in which brands can build meaningful connections with the next generation of consumers.

Published in the first week of every month alongside Bombay Times, Delhi Times and Bangalore Times, Clock It has drawn participation from 35+ brands across 10+ categories, including retail, consumer durables and clothing. The initiative now plans to expand into more markets, as The Times of India looks to bring a fresh perspective to print for one of the most sought-after consumer generations.