Cellecor Gadgets has partnered with actor Kriti Sanon for its latest festive campaign, spotlighting its television and washing machine ranges. The campaign comprises two commercials and forms part of the brand’s larger ‘Gali Gali Cellecor’ initiative, rolling out across multiple platforms.
The television film highlights the brand’s QLED technology, 4K picture quality, cinematic sound and smart connectivity. The washing machine film, meanwhile, puts the spotlight on product features along with Cellecor’s service network, distributors and retail partners.
Ravi Agarwal, founder and managing director, Cellecor Gadgets, said the brand’s journey has been driven by a clear purpose: making technology accessible to more Indians through products that deliver meaningful value. He added that the collaboration with Kriti Sanon reflects the ambition, perseverance and sense of purpose behind both journeys, as Cellecor strengthens its presence across Tier 2 and Tier 3 markets by combining affordability, quality and innovation.
Yuvraj Mittall, managing director, Adworth Media, called the shoot a collaborative and creatively fulfilling experience, noting that Kriti brought a natural ease and presence to the films while Cellecor’s clarity of vision shaped the execution. The focus, he said, was on creating engaging, visually strong films rooted in the product. Kriti Sanon said it was a pleasure to collaborate with Cellecor, adding that she appreciated the brand’s clear focus on bringing technology to more Indian households and taking products closer to consumers across diverse markets.
