Menswear brand Turtle has launched its Diwali campaign, ‘Somewhere New. A Little More You.’, built around the relationships that can make an unfamiliar place feel like home. The campaign explores how friendships become a source of belonging for people celebrating the festival away from their families.
The first film, ‘11 Takes’, follows three flatmates who try 11 times to capture a Diwali photograph. What begins as light-hearted banter turns into a heartfelt moment when two of them help their flatmate, who is away from home, reassure his mother that he is not celebrating alone. The film is being promoted through out-of-home installations in Mumbai, Delhi and Kolkata, along with Turtle’s YouTube and Instagram channels.
Sandip Sinha, GM, Brand, Turtle, said the campaign brings the brand’s belief in individuality, self-expression and personal exploration into a simple, human Diwali story. As Turtle builds a stronger, more unified presence across India, he said, the aim was to celebrate the idea that belonging is not determined by geography but by the people who make us feel at home. Contemporary style, he added, is about adding to who you already are.
The campaign also showcases Turtle’s Autumn/Winter 2026 menswear collection, which features contemporary silhouettes and styling. The range is available through the brand’s e-commerce platform and retail stores across India. Together, the film and collection position style as something that adds to who you are.
