After over seven years at Ogilvy, Paridhi Bhatiya has joined content platform Pepper as National Head of Content, Creative, and Strategy. She previously led Ogilvy’s Content Force for nearly four and a half years, shaping its digital content narrative. With 18 years of experience across agencies like Tonic Media, Saatchi & Saatchi, and DigitasLBi, Bhatiya now aims to build an integrated, agile content ecosystem at Pepper. CEO Anirudh Singla called her “part creator, part strategist, all heart,” as she takes on a key role in shaping the future of content.