Tata Play Binge has expanded its regional entertainment portfolio by partnering with Gujarati OTT platform JOJO. Announced in late October 2026, the collaboration brings an extensive library of Gujarati movies, original web series, theatre plays and comedy specials into the Tata Play Binge aggregator app, simplifying discovery for subscribers who can stream these titles under a single plan.
The catalogue features popular titles such as 3 Ekka, Fakt Purusho Maate, Saiyar Mori Re, Char Fera Nu Chakdol and Dhabkaaro. Newer and upcoming releases include Prem Prakran, Jai Kanhaiya Lal Ki, Short Circuit, Behadd, Mijaaj, Duniyadari and Misri. Viewers can also watch content featuring prominent Gujarati actors, including Malhar Thakar, Yash Soni, Mitra Gadhavi, Vikram Thakor, Raunaq Kamdar and Esha Kansara.
The partnership also unlocks JOJO Kidz, which offers multilingual rhymes, poems and animated stories, and JOJO Rasoi, which is focused on culinary content. This widens the offering beyond films and series to cover family viewing and lifestyle interests.
JOJO joins a line-up of over 30 OTT services on the platform, including JioHotstar, ZEE5, Apple TV+ and ShemarooMe. Tata Play Binge plans start at ₹199 per month, giving access to bundled digital services via mobile apps or compatible smart television devices such as the Tata Play Binge+ 4K Android Smart Box. The addition strengthens the platform’s regional depth for Gujarati-speaking audiences.
