Janhvi Kapoor and Varun Dhawan star in the new ENVY Perfumes campaign, ‘Nice Perfume’, which explores how a fragrance can spark unexpected romance and shape first impressions. The commercial turns a simple compliment about perfume into the start of a conversation between the two actors.
The ad opens with a split-screen format. On the left, Varun prepares in a tailored black blazer and applies cologne, while on the right, Janhvi styles her hair, wearing a white halter dress. As the two get ready in parallel, an accidental, flirtatious encounter begins to unfold, building a playful sense of anticipation around the fragrance.
Exchanging lines like “You look beautiful” and “Nice perfume”, the two eventually meet in person, hold hands and embrace. The reunion captures the idea at the heart of the film: that a scent can leave a lasting impression long before a word is spoken, and that a small compliment can turn into something far more memorable.
The campaign also marks Janhvi Kapoor’s debut as a brand ambassador for ENVY, as the company expands its Eau de Parfum line. By pairing two of Bollywood’s most recognisable faces with a light, relatable, romantic storyline, ENVY positions its fragrances as part of everyday moments of connection rather than just a finishing touch. The film leans on chemistry, charm and a simple compliment to make the product the quiet hero of the story.
