Taboola (Nasdaq: TBLA) has announced a new multi-year agreement with Samsung to provide personalized news recommendations across Samsung’s mobile devices and news platforms.
As part of this expanded partnership, Taboola will now deliver content suggestions through Samsung News – a widely used news app available on millions of Samsung smartphones across Europe and India. The move deepens an already established relationship between the two companies and enhances how users engage with curated news content on their devices.
This collaboration allows Samsung users to access a broader range of articles from Taboola’s extensive network of premium publishers, seamlessly integrated into their daily mobile experience. The partnership not only benefits users with relevant, personalized content, but also supports publishers by driving greater traffic to their platforms.
Adam Singolda, CEO of Taboola, expressed his enthusiasm: “We’re excited to strengthen our ties with Samsung, a global leader in quality consumer technology. This partnership furthers our mission to connect users with content that matters to them while supporting publishers with increased visibility.”
Taboola has been actively working with mobile carriers and device manufacturers to embed its recommendation technology into everyday digital touchpoints. This latest development reinforces its commitment to enhancing user engagement and delivering valuable traffic to content creators around the world.
With this deal, Samsung device owners will enjoy a more personalized news experience, while publishers gain expanded reach across international markets.
