SuperYou, the health-focused food brand co-founded by Bollywood star Ranveer Singh and entrepreneur Nikunj Biyani, has entered the savoury snack market with the launch of high-protein multigrain chips. Following the popularity of its protein wafers, the brand is now looking to make protein-rich snacking more mainstream and accessible.
Each serving of the new chips delivers 10 grams of protein and 3 grams of fibre. They’re made from a blend of chickpea, urad dal, jowar, and rice flour—ingredients selected to offer a more nutritious twist on traditional munchies. “India has an unshakable love for snacks, and we wanted to make that habit a little smarter,” said Nikunj Biyani. “These chips are crunchy, high in protein, and super addictive-in the best way.”
Ranveer Singh echoed the sentiment, adding, “SuperYou Protein Chips bring you crunch, taste, and energy all in one. They’re made for those who want to snack without the guilt- fuel for the hustle.”
The chips will be available in four flavour-packed options: Pudina, Cheese & Tomato, Sour Cream & Onion, and Super Masala, designed to cater to a range of taste buds. SuperYou is rolling out its chips through a wide omnichannel strategy. They can be purchased online via SuperYou’s own website, Amazon, Flipkart, Zepto, Blinkit, and Instamart. On the ground, the chips will be stocked in outlets such as Reliance, 7-Eleven, Noble Chemist, Wellness Forever, Ratnadeep, and more than 1,000 independent retailers in key cities.
