Bollywood heartthrob Ranbir Kapoor has taken a surprising turn – not on screen, but in the world of wellness tech. The actor stars in the debut campaign for GABIT’s Smart Ring, a sleek new wearable designed to simplify health tracking without the fuss of another screen. The GABIT Smart Ring is built for those who want to sleep better, move more, recover faster, and take control of their health—without clutter or complication. Positioned as an effortless, screen-free health companion, it’s gaining traction as a stylish and practical tool for modern wellness.
Launching this week across Instagram, YouTube, OTT platforms, and more, the campaign blends humour and relatability, giving a fresh spin to a category often seen as too clinical.
Ranbir Kapoor shared his reason for joining the brand: “What drew me to GABIT was how seamless it makes staying healthy. No noise, no distractions—just one smart ring that does it all, and looks great doing it.”
Gaurav Gupta, co-founder of GABIT, describes the product as part of a larger mission: “We’re not just building a gadget—we’re sparking a movement. With Ranbir on board, we’re pushing this vision into homes across India, because good health should be easy and accessible to everyone.”
Fellow co-founder Arpana Shahi adds: “Health in India is often reactive—we only address it when things go wrong. Ranbir’s involvement helps shift the narrative. When someone like him promotes daily wellness, it normalises a new culture—one that’s proactive and here to stay.”
Founded in 2024, GABIT is a longevity-focused venture with a bold vision and serious backing—$9.5 million in seed funding from Norwest Venture Partners and angel investors like Amit Agarwal, Deepinder Goyal, and Kunal Shah. What makes GABIT unique is its full-stack ecosystem, designed to help people live not just longer, but healthier and more intentionally.
