Unrolled Data from Week 18 Also Shows Clear Dominance During ‘Operation Sindoor
Latest data from BARC India for Week 19 (rolled) confirms Aaj Tak as the undisputed leader in the Hindi news genre. Additionally, unrolled data for Week 18, now available in the public domain, further establishes the channel’s sustained dominance—particularly during the high-impact news cycle around “Operation Sindoor.”
According to Aaj Tak, this leadership is backed by consistent performance across critical timeframes and key news moments, including multiple days of big breaking news and exclusive national developments.
Key Performance Highlights – Aaj Tak’s 9 Strikes
1. Week 19 Market Share:
Aaj Tak recorded a strong 13.4% market share in Week 19, maintaining its leadership position. When factoring in TV + OOH markets, this figure rises to 13.6%.
2. All-Genre Outperformance (2 AM – 2 PM | Operation Sindoor):
As per a Custom Event Report, Aaj Tak’s AMA’000s stood at 905, surpassing top channels across genres:
- Star Plus: 535 AMA’000s
- Dangal: 605 AMA’000s
This underscored the channel’s unmatched news impact during prime coverage hours.
3. 40% Higher AMA Than News18 India (May 7–9):
During the height of Operation Sindoor, Aaj Tak posted 40% higher AMA than News18 India.
- News18 India AMA: 39,341 AMA’000s (Source: Trade Media, May 16, 2025)
4. Week 18 Unrolled Data Confirms Leadership:
In Week 18, unrolled data showed Aaj Tak at 254 GRP (2+ HSM). Based on this, the channel captured nearly 15% market share, indicating dominance even in untreated metrics.
5. YouTube & Google Search Spike:
- On May 8, Aaj Tak hit 2 million concurrent viewers on YouTube Live.
- On May 7, “Aaj Tak LIVE” was among the Top 3 Google Trends searches in India, validating digital traction and real-time audience engagement.
6. Operation Sindoor: 4-Day Leadership (May 7–10):
Aaj Tak led consistently across all four critical days of the Operation Sindoor coverage, even in rolled data, proving sustained viewer trust during breaking events.
7. MEA Press Conference Coverage:
The channel led coverage of all five key MEA press conferences (May 7–10), as per rolled data, establishing itself as a first-choice for national policy updates.
8. Cumulative Reach Advantage:
Aaj Tak exceeded News18 India in cumulative daily reach from May 7–9. The channel also outperformed competitors who relied on landing page viewership.
(Source: Trade Media, May 16, 2025)
9. Ceasefire Announcement – Market Share Surge:
During the live coverage of the ceasefire announcement by Foreign Secretary Shri Vikram Misri on May 10, Aaj Tak reached an impressive 17% market share in probabilistic rolled data.
Conclusion
This comprehensive set of performance metrics—spanning BARC ratings, digital metrics, custom event reports, and real-time trends—solidifies Aaj Tak’s leadership position in the Hindi news space during one of the most defining news events of 2025.
The channel credits its success to editorial agility, on-ground presence, and consistent viewer engagement across platforms.
Sources:
- BARC India | HSM | 15+ | Week 19, 2025 | AMA 000s
- Custom Event Report (CER), BARC India | May 7, 2025 | 2 AM – 2 PM
- BARC India | HSM | 15+ | Unrolled Data | May 7–9, 2025
- Trade Media Report | May 16, 2025
- BARC Data Release | May 19, 2025
- Databeings | YouTube Live | May 8, 2025
- Google Trends | May 7, 2025
- Internal BARC Data | Rolled (May 7–10, 2025)
- BARC | HSM | 15+ | May 10, 2025 | 17:35–18:30 IST | AMA 000s
