The 2025 ABBY Awards, held in association with The One Show, celebrated the best of Indian advertising, drawing an impressive 4,076 entries across categories. Independent and network agencies alike made their mark, with Enormous, Tilt Brand Solutions, McCann Worldgroup, Leo India, Atom Network, Y&H, FCB India, and Zee Entertainment emerging as standout winners across specialist categories.
Enormous Takes the Lead in Digital and Mobile
Independent agency Enormous emerged as the most awarded agency of the night, clinching:
- Digital Specialist Agency of the Year with 64 points
- Mobile Specialist Agency of the Year with 12 points
The agency took home six gold, five silver, and six bronze medals, including a Gold in the ‘Digital – Online Only Video’ category for Finolex’s “Smart Door Locks.” In mobile, it added a silver and a bronze, outperforming McCann Worldgroup India and VML India, who each secured a gold medal.
Notably, Enormous became the first independent agency ever to win both Digital and Mobile Specialist Agency of the Year in a single edition of the ABBY Awards.
Tilt Brand Solutions Scores for Dream11
Tilt Brand Solutions placed fifth overall with 18 points, winning a gold, silver, and bronze for Dream11’s “Aapki Team Mein Kaun – The Party.” The wins came in ‘Digital Only Online Video’ and ‘Digital Craft – Creative Use of Copywriting’ categories.
Purpose-Led Campaigns Power McCann Worldgroup
McCann Worldgroup India stood out with several social impact campaigns, earning:
- A gold for ESAF Small Finance Bank’s “Dabba Savings Account” in ‘Direct Response – Dimensional Mail’
- A gold for Rotary Club Bangalore PC’s “Message” in ‘Mobile – Mobile Video’
- A gold for Buckaroo’s “Fit My Feet” in ‘Social Awareness/Charity Causes’
Leo and Mindshare Share Technology Spotlight
Leo India and Mindshare jointly earned the Technology Specialist Agency of the Year title with 10 points each.
- Leo secured a silver
- Mindshare won a silver and a bronze
- Atom Network followed with 8 points, including one bronze
Leo India also claimed the Direct Specialist Agency of the Year with 40 points through three silvers and five bronzes, while Famous Innovations and FCB India trailed closely with 30 and 26 points, respectively.
Boutique and Broadcast Excellence
Boutique agency Y&H emerged as the Design Specialist Agency of the Year, winning a total of 11 medals, including 3 silver and 8 bronze. Famous Innovations was named runner-up in the design category, rounding off a strong showing.
In the broadcasting category, Zee Entertainment secured the Broadcaster of the Year title with 28 points, ahead of Star India (18 points) and Viacom18 (16 points).
FCB India Dominates PR Category
FCB India claimed the prestigious PR Specialist Agency of the Year title with 66 points, backed by an impressive medal tally:
- 4 Gold
- 3 Silver
- 3 Bronze
Leo India was runner-up in the PR category with 38 points, capping off a strong night across multiple verticals.
A Record Year for ABBY Awards
The 2025 edition of the ABBY Awards saw unprecedented participation, with:
- 1,398 entries from media agencies
- 2,678 from creative agencies
The results showcased the diversity, creativity, and competitive edge of India’s advertising landscape, reaffirming Goafest’s position as the industry’s premier celebration of innovation and excellence.
