Prime Video has announced June 12 as the premiere date for The Traitors, the Indian adaptation of the hit international reality show. New episodes will stream every Thursday at 8 PM IST.
Produced by BBC Studios India and adapted from IDTV’s format, distributed by All3Media International, The Traitors has been adapted in over 35 versions globally across 30+ countries. The Indian edition will be hosted by Karan Johar and will feature a cast of well-known Indian celebrities.
To promote the series, Prime Video launched an outdoor campaign, followed by a promotional video featuring Karan Johar, unveiling the premiere date and offering a sneak peek into the show’s format and its celebrity participants.
Prime Video on Entering Unscripted Reality
Nikhil Madhok, Head of Originals, Prime Video India, said:
“Prime Video has consistently delivered beloved scripted shows. Now, we’re scaling our Unscripted content slate with our biggest reality series yet-The Traitors. With high production values and a volatile mix of 20 celebrities competing for a massive cash prize, this show promises drama, manipulation, suspense, and unexpected twists. We’re thrilled to have Karan Johar onboard-who better to stoke the fire?”
Industry Partners Speak
Sabrina Duguet, EVP APAC at All3Media International, added:
“India’s dynamic audience is highly receptive to reality shows. The Traitors combines celebrity drama with thriller-style gameplay. It’s one of the fastest-growing global reality formats, and we’re excited to bring it to India with Prime Video and BBC Studios India.”
Neha Khurana, Executive Producer, BBC Studios India Productions, said:
“The Traitors has captivated audiences worldwide with its bold, dramatic, and psychological gameplay. With Prime Video’s storytelling reputation and an all-celebrity cast, the Indian adaptation is set to be an unmissable treat for fans of high-stakes entertainment.”