Decathlon Sports India has officially launched KIPRUN by Decathlon, its flagship performance running sub-brand, in India. It comes with the global tagline “More Runs. More Life.” and a simple promise: to make high-performance running solutions accessible to everyone.
The name has an unusual origin. It goes back to the 2007 New York Marathon, where spectators shouted “Keep Running” from the sidelines. KIPRUN is a contraction of that cheer. The brand’s symbol is inspired by a starting block, standing for support, momentum and the urge to step forward. Its belief is that in running, as in life, the journey matters more than the destination.
The brand film focuses on the side of running people rarely see: showing up every day, the freedom of exploring, the confidence that builds with each step, and the clarity that comes when everything else fades. Whether it’s an everyday run, a personal-best attempt, a trail adventure or a first step towards a healthier life, every run is personal.
For the India launch, KIPRUN has introduced 35 running shoes, including 17 high-performance options across everyday training, long-distance running, race-day performance and trail exploration. The range uses technologies like VFoam Plus, MFoam+ and carbon-plated soles, so runners can choose by pace, distance, terrain and goals.
Bruno Araujo, Country Sports Leader for Running at Decathlon Sports India, said the brand is building a complete running ecosystem with technical innovation, guidance and footwear choices.
The launch comes as running in India grows into a lifestyle and community movement, driven by organised races, running groups and everyday runners across cities.
