Zoho’s messaging platform Arattai has introduced a new Chat Folders feature, letting users organise conversations into custom categories and cut down on clutter across increasingly crowded chat lists.

The update lets users create folders and group conversations by categories such as work, family, friends or projects, making it easier to find important messages without endless scrolling. Zoho says the feature is built to give users more control over how conversations are arranged and prioritised, with support for multiple folders and flexible chat assignment tailored to individual workflows.

The company points to users who rely on Arattai for both personal and professional communication as key beneficiaries – dedicated folders let them switch context faster and stay focused on what matters most in the moment.

The launch lands as messaging platforms increasingly compete on productivity and organisation rather than communication features alone. With users juggling a growing volume of chats across work, communities and personal circles, tools like categorisation, filters and smart organisation are becoming key differentiators in the space.

The rollout is part of Arattai’s steady feature expansion as Zoho works to strengthen its footprint in collaboration and communication, an area where the platform sits alongside Zoho’s broader suite of workplace and productivity tools for businesses and individuals alike.

Chat Folders also mirrors a wider industry shift, with messaging apps increasingly adding pinned chats, labels, folders and AI-assisted organisation to tackle information overload.

Zoho confirmed the feature is now live for all Arattai users and is expected to boost discoverability, productivity and overall chat management.