Archit Kumar Baisoya has joined Dubai-based Octomedia X as Head of Marketing. The newly launched agency focuses on nightlife marketing for restaurants, lounges, and party venues. Baisoya brings rich experience across media, digital strategy, and brand marketing, having held key roles at Saregama, IncNut Digital, MediaCom, Disney Star, and Hindustan Times. His most recent stint was as Chief Consultant – Marketing and Sales at 3S Fintech.