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What’s New? Coca-Cola has launched Simply Pop, a prebiotic soda under its Simply Beverages brand, marking its entry into the functional beverage category. Why It Matters? The launch positions Coca-Cola against health-focused soda brands like Olipop and Poppi in the growing prebiotic beverage segment. Where’s It Available? Simply Pop is currently rolling out in major … Read more
Maaza launches a fresh campaign celebrating small, everyday achievements. The ad moves away from celebrity endorsements, focusing on relatable moments. Conceptualized by OpenX, the campaign reinforces Maaza as a reward for life’s simple joys. A New Chapter in Maaza’s Brand Story Maaza, one of India’s leading mango-based beverages from The Coca-Cola Company, has launched a … Read more
Reliance Consumer Products Limited (RCPL) launches Campa in the UAE at Gulfood 2025. Strategic partnership with Agthia Group to facilitate distribution and market reach. Product lineup includes Campa Cola, Campa Lemon, Campa Orange, and Cola Zero. Targeting Indian expatriates and local consumers in UAE’s $1 billion soft drinks market. A Strategic Global Expansion Reliance Consumer … Read more
What’s new? Sirona Hygiene’s co-founders, Deep and Mohit Bajaj, have reacquired the brand from the Good Glamm Group. Why it matters? This strategic move allows Sirona to regain its independence and refocus on its mission to innovate in the feminine hygiene sector. Who’s involved? Deep and Mohit Bajaj, co-founders of Sirona, and the Good Glamm … Read more
When it comes to connecting with Gen Z, authenticity and creativity are key. Android’s latest campaign, #DeletedScenes does exactly that by teaming up with Bollywood star Ananya Panday in her “Bae” avatar from the hit series Call Me Bae.
Cricket’s iconic ICC Champions Trophy makes its much-awaited return after seven years. India, Australia, England, Pakistan, South Africa, New Zealand, Afghanistan, and Bangladesh—will compete in a high-stakes battle to crown a champion of champions. The spotlight shines brightest on Star Sports and Disney+ Hotstar, with ICC events breaching viewership records over the last couple of … Read more
Meta is set to lay off around 3,600 employees identified as ‘low performers’, replacing them with new hires, according to an internal memo reported by Bloomberg. The tech giant, which owns Facebook, Instagram, and WhatsApp, confirmed to AFP that the decision by CEO Mark Zuckerberg will impact 5% of its workforce.
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