Newsroom

Ultrahuman has launched “Rare,” positioning it as the world’s first luxury smart ring that combines cutting-edge health tracking technology with premium design aesthetics. Desert Collection The initial release features the “Desert Collection” with three distinctive designs: Each piece in the collection draws inspiration from natural phenomena, transforming these elements into wearable art that balances technological … Read more

Airtel has announced a groundbreaking agreement with SpaceX to offer Starlink’s high-speed satellite internet services to customers across India. The partnership is contingent upon SpaceX receiving necessary regulatory authorizations to operate Starlink in the country. Under this first-of-its-kind agreement in India, the companies will explore multiple collaboration opportunities, including offering Starlink equipment in Airtel retail … Read more

Dabur India’s Réal brand has launched a compelling new campaign urging consumers to “Keep It REAL, Every Time” by switching from sugar-laden colas to their healthier fruit juice alternatives. The campaign directly contrasts cola drinks containing “5 cubes of added sugar in every glass” with Réal Activ’s offering of 100% fruit juice containing no added … Read more

iD Fresh Food has launched a heartwarming TVC campaign celebrating the pan-Indian love for parotas, a dish known by various regional names including Paratha, Barota, Parotta, Parantha, and Brota. Directed by acclaimed South Indian filmmaker Basil Joseph, the campaign showcases how this beloved flatbread transcends regional boundaries while highlighting iD’s preservative-free, ready-to-cook offerings that bring … Read more

QSR leader Wow! Momo has expanded into the FMCG sector with the launch of Wow! Noodles, introducing a distinctive range of fusion flavors including Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel to the cup noodles segment. The product is now available nationwide through multiple distribution channels, including quick commerce platforms (Instamart, Zepto, Blinkit, BigBasket), … Read more

Nike has announced its 2025 After Dark Tour, a global women’s race series designed as the ultimate women’s sporting weekend. The initiative continues Nike’s mission to inspire, innovate, and bring more women into sports despite barriers they face. To mark this milestone, Nike hosted a celebration in Mumbai featuring prominent athletes including Parul Chaudhary and … Read more

Ajio has broken new ground in retail marketing with the launch of its first completely AI-generated advertising campaign. Titled “The Great Fashion Price Crash,” the innovative campaign promotes the upcoming Ajio All Stars Sale while showcasing the retailer’s commitment to technology-driven storytelling. The creative concept draws a clever parallel between stock market crashes and consumer … Read more