Newsroom 
Noise, a smartwatch and lifestyle brand, has announced its international expansion, starting with the Gulf Cooperation Council (GCC) region. Noise is partnering with leading distributors to establish a presence in the Middle East in the first phase of its expansion. Noise is expanding its global presence through retail partnerships, online marketplaces, and distribution networks. As … Read more
JioStar has announced an impressive lineup of 20 sponsors for the upcoming TATA IPL 2025 cricket tournament. The roster spans diverse categories including My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums Up, Google Search, Allen Solly, Jaquar, GPay, Kent Kuhl Fans, Dream11, Joy Cosmetics, TVS, Asian Paints, Zupee, and Amul. … Read more
SpaceX’s satellite internet service is set to launch in India, enhancing digital connectivity, particularly in remote areas, through key collaborations with Bharti Airtel and Reliance Jio. Key Highlights: Summary: Starlink, the satellite internet division of SpaceX, is set to debut in India through strategic partnerships with Bharti Airtel and Reliance Jio. These agreements will allow … Read more
Singapore’s state investment firm strengthens its foothold in India’s growing FMCG sector with a $1 billion investment in the iconic snack brand. Key Highlights: Summary: Haldiram’s, a heritage Indian snack brand, has secured a major investment from Singapore-based Temasek Holdings, which has acquired nearly a 10% stake in the company. This transaction values Haldiram’s at … Read more
The latest advertisement showcases Symphony’s dedication to delivering cooling solutions that resonate with emotional warmth and authenticity. Key Highlights: Summary: Symphony’s latest advertising campaign beautifully intertwines themes of comfort and care to showcase its innovative cooling solutions. The advertisement reflects the brand’s dedication to delivering products that not only cool spaces effectively but also resonate … Read more
Audio brand boAt has collaborated with Swiggy Instamart for a festive Holi campaign that cleverly incorporates Veer Pahariya’s viral dance move that took the internet by storm earlier this year. The entertaining video depicts Pahariya at a vibrant Holi celebration where partygoers—from waiters to elderly couples—continuously pressure him to perform his famous hook step. When … Read more
L’Oréal has named Aniket Basu as Chief Digital Officer for its India operations. Basu, who announced the appointment on LinkedIn, brings extensive experience in digital transformation and consumer engagement. “India is a market of immense dynamism, where digital innovation and consumer engagement are evolving at an extraordinary pace. The opportunities to drive impact, scale transformation, … Read more
Godrej Agrovet Limited (GAVL) has announced plans to acquire the remaining 48.06% equity stake in Creamline Dairy Products Limited (CDPL), transforming it into a wholly owned subsidiary. The board has approved a Share Purchase Agreement with CDPL’s promoter group for 47.38% of the equity. Hyderabad-based CDPL specializes in milk procurement, processing, and dairy product manufacturing, … Read more
Wizikey has introduced a comprehensive social media monitoring solution through its AI-powered Unified Dashboard, designed to streamline PR and communications workflows by eliminating platform fragmentation. The new solution enables real-time monitoring across news and social media channels, instant sentiment analysis, and rapid response capabilities from a single interface. It tracks YouTube, X (Twitter), and Instagram … Read more
Experience Commerce, a Cheil Network agency, has secured the digital partnership for Parle Candy Culture following a competitive multi-agency pitch. The agency will manage social media marketing, media planning, and buying for Parle’s confectionery offerings. Their responsibilities include content strategy, always-on social media management, YouTube optimization, influencer collaborations, and moment marketing campaigns. Mayank Shah, VP … Read more