Newsroom 
Key Highlights: Summary: Global investment firm KKR has announced a definitive agreement to acquire a controlling stake in Healthcare Global Enterprises (HCG), a leading oncology-focused healthcare provider in India. The transaction involves purchasing up to 54% of HCG’s equity from CVC Asia V at a price of INR 445 per share. Following an open offer to … Read more
Quick Facts: Story Summary: India’s victory over Pakistan in the ICC Champions Trophy was not only a moment of cricketing brilliance but also a masterclass in brand engagement. The high-profile clash attracted unparalleled advertising investments, making it one of the most lucrative sports marketing events of the year. With an anticipated record-breaking audience, advertising slots … Read more
Quick Facts: Story Summary: Mumbai Indians, the most iconic franchise of the Indian Premier League (IPL), have launched their official 2025 season jersey with a revolutionary campaign that leverages the idea of ‘inception.’ The launch cleverly features players in jerseys with printed photos of them in the same jersey—achieving a layered, dream-within-a-dream effect that is reminiscent of the Christopher Nolan-directed science fiction action film Inception. The campaign, spearheaded by the Mumbai Indians’ digital team, has impressed fans with its innovative execution. The video launch, with the team’s star players, uses digital storytelling to create buzz for the new IPL season. The jersey still features the team’s iconic blue and gold hues, with new detailing to give it a fresh appeal. The campaign’s strategy is in … Read more
Key Highlights: Summary: The Good Glamm Group has completed the sale of its digital media asset, ScoopWhoop, to Bengaluru-based marketing firm Wubba Lubba Dub Dub (WLDD). This decision stems from ScoopWhoop’s predominantly male audience, which diverges from Good Glamm’s primary focus on the beauty sector. The transaction, valued at approximately ₹20 crore, was finalized swiftly, taking … Read more
Key Highlights: Summary: BluSmart, one of the prominent electric ride-hailing companies, has introduced ‘Pet Rides’ to serve pet owners in Delhi and Gurugram. The move responds to the increasing demand for convenient and pet-friendly travel solutions. From today, customers can pre-book ‘Pet Rides’ for scheduled classic and rental rides on the BluSmart app. The service is available to cater to different needs, whether it’s a vet visit, grooming session, or casual outing with pets. The specially designed electric vehicle fleet guarantees a convenient and secure ride for pets and their owners. It includes foldable dog-seat hammocks, generous space in carriers, and ideal ventilation. All driver-partners are also trained to care for pets, guaranteeing a stress-free experience for all passengers. Anirudh … Read more
Key Highlights: Summary: PhonePe, a prominent player in India’s digital payments landscape, has announced the initiation of preparatory steps for a potential IPO, aiming to list on Indian stock exchanges. This development coincides with the company’s 10th anniversary, marking a decade of delivering innovative financial services to millions of customers. In December 2022, PhonePe underwent significant … Read more
What’s New? Coca-Cola has launched Simply Pop, a prebiotic soda under its Simply Beverages brand, marking its entry into the functional beverage category. Why It Matters? The launch positions Coca-Cola against health-focused soda brands like Olipop and Poppi in the growing prebiotic beverage segment. Where’s It Available? Simply Pop is currently rolling out in major … Read more
Maaza launches a fresh campaign celebrating small, everyday achievements. The ad moves away from celebrity endorsements, focusing on relatable moments. Conceptualized by OpenX, the campaign reinforces Maaza as a reward for life’s simple joys. A New Chapter in Maaza’s Brand Story Maaza, one of India’s leading mango-based beverages from The Coca-Cola Company, has launched a … Read more
Reliance Consumer Products Limited (RCPL) launches Campa in the UAE at Gulfood 2025. Strategic partnership with Agthia Group to facilitate distribution and market reach. Product lineup includes Campa Cola, Campa Lemon, Campa Orange, and Cola Zero. Targeting Indian expatriates and local consumers in UAE’s $1 billion soft drinks market. A Strategic Global Expansion Reliance Consumer … Read more
What’s new? Sirona Hygiene’s co-founders, Deep and Mohit Bajaj, have reacquired the brand from the Good Glamm Group. Why it matters? This strategic move allows Sirona to regain its independence and refocus on its mission to innovate in the feminine hygiene sector. Who’s involved? Deep and Mohit Bajaj, co-founders of Sirona, and the Good Glamm … Read more