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This year’s EOSS will see expanded involvement from content creators via affiliate programs, influencer-led product hauls, and on-ground activations in key metro cities. Flipkart is all set to kick off its Fashion End of Season Sale (EOSS) starting May 30, 2025. This highly anticipated sale will feature over 70,000 brands and sellers, offering a wide range of fashion, beauty, and … Read more
The campaign will span digital platforms, television, and various media outlets, delivering the message that real change begins with real choices. Réal, the packaged fruit juice and beverage brand from Dabur India, has launched a new campaign titled ‘Keep It Real with Réal Activ Coconut Water.’ Fronted by Bollywood star Sidharth Malhotra, the campaign encourages consumers to … Read more
Madison Media exits after a two-decade-long partnership, having handled the account since 2004. Starcom Named McDonald’s Media AOR Publicis Groupe’s Starcom India has been appointed the new media Agency of Record (AOR) for McDonald’s India (West and South), taking over from Madison Media, which had held the account since 2004. Welcoming the new partnership, Arvind R … Read more
The feature aims to enhance visual discovery by allowing users to identify objects or landmarks within Shorts videos. YouTube is introducing Google Lens integration into its Shorts platform in the coming weeks, enhancing visual interactivity and discovery. According to a TechCrunch report, the new feature will enable users to identify and learn more about objects, landmarks, and … Read more
The actor’s association reflects HMIL’s commitment to reliability, innovation, and emotional connection with Indian consumers. Hyundai Motor India Limited (HMIL) has announced the appointment of acclaimed actor Pankaj Tripathi as its new brand ambassador. The collaboration is part of HMIL’s continued effort to connect more deeply with Indian consumers and deliver experiences aligned with the spirit and … Read more
The digital-first campaign spans Video+, social media, influencer partnerships, and e-commerce platforms. Campus Activewear, a leading name in sports and athleisure, has launched the Air Capsule Pro, an upgraded version of its flagship Air Capsule Collection. Engineered for everyday versatility, the new variant offers impact cushioning, minimal design, and multi-occasion wearability-from the gym to the office to … Read more
The animation-led campaign highlights India’s fresh start and renewed ambition in Test cricket. Sony Sports Network has rolled out a new campaign, ‘Ground Tumhara, Jeet Hamari’, ahead of the much-anticipated India tour of England 2025. The five-Test series, part of the ICC World Test Championship, begins June 20 and will be played across iconic venues-Lord’s, The … Read more
The four-part ad series showcases innovative, user-friendly design solutions for modern homes. To celebrate World Interiors Day 2025, Asian Paints has unveiled its latest corporate campaign, ‘Socha Bhi Nahi Hoga – Beyond Your Imagination’. Executed by Ogilvy, the campaign reflects Asian Paints’ mission to inspire homeowners with creative, accessible design ideas that go beyond conventional expectations. The campaign features … Read more
Coca-Cola is set to expand its portfolio of billion-dollar brands in India, underscoring the country’s growing role in its global growth strategy. According to Henrique Braun, Executive Vice President and COO of Coca-Cola, India has already produced three billion-dollar brands-Thums Up, Maaza, and Sprite – with more likely to follow. “India’s vibrance makes it a … Read more
Bagline Collaborates with Karan Johar to Spotlight Tommy Hilfiger LuggageThe partnership aims to strengthen the brand’s footprint in India’s travel and lifestyle segment. Bagline has joined hands with renowned filmmaker Karan Johar to showcase the newest collection of Tommy Hilfiger luggage. Johar was recently seen at the Cannes Film Festival, where he used Tommy Hilfiger … Read more
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