Newsroom 
Meta Platforms Inc. is currently undergoing a significant antitrust trial in the United States, where the Federal Trade Commission (FTC) has accused the tech giant of unlawfully acquiring Instagram and WhatsApp to eliminate potential competition in the social media market. FTC’s Allegations and Legal Proceedings The FTC’s lawsuit, filed in December 2020, alleges that Meta’s … Read more
Bollywood actor Taapsee Pannu has officially joined hands with skincare giant Nivea as its Indian global brand ambassador, marking a powerful collaboration between a trusted beauty brand and one of India’s most influential female stars. Taapsee Pannu: A Bold, Beautiful, and Empowering Choice for Nivea In a move that reinforces Nivea’s commitment to inclusivity, authenticity, … Read more
~ Highlighting the ABBY Awards’ global evolution through a strategic alliance with The One Show~ ~ An iconic campaign crafted to celebrate innovation, culture, and creativity inspired by Bollywood~ The Advertising Club is thrilled to announce the launch of its latest campaign ABBY Awards Powered by One Show 2025. Merging the glamour of Bollywood with … Read more
Cricket icon Virat Kohli has announced a strategic partnership with sportswear company Agilitas to scale his personal brand One8, marking a significant move in the athlete’s business portfolio. Strategic Alliance The collaboration between Kohli and Agilitas aims to transform One8 from a celebrity endorsement vehicle into a global sportswear contender. This partnership leverages Kohli’s massive … Read more
New advertising categories and brands are flocking to IPL 2025, according to the latest TAM Sports report analyzing the first 22 matches. The report reveals significant growth compared to IPL 2024, highlighting the cricket league’s continued appeal as a premier advertising platform. New Players Enter the Field The current season has attracted 24 new advertising … Read more
EbixCash and via.com (Ebix Travels) have unveiled their strategic IPL 2025 marketing campaign ‘Miss Mat Kar, Ebix Kar’ in partnership with the Bangalore and Delhi cricket franchises, capitalizing on India’s T20 cricket fever. Conceptualized by digital agency Tonic Worldwide, the campaign addresses consumer FOMO (Fear Of Missing Out) through a series of engaging 15-second snackable … Read more
The Derma Co. has entered the sunscreen market with a strategic counter-campaign directly challenging Lakmé’s recent #SPF50Truth100 initiative. This bold marketing move highlights the growing competition in India’s expanding skincare sector. Founded in 2019, The Derma Co. positions itself as a science-backed skincare brand specializing in dermatologist-formulated products. As part of Honasa Consumer Limited’s portfolio … Read more
In a strategic move to enhance customer convenience and embrace the digital shopping trend, Suzuki Motorcycle India Pvt. Ltd. (SMIPL) partnered with Flipkart to facilitate online bookings of its two-wheelers. This collaboration aims to provide a seamless, accessible, and customer-friendly experience for prospective buyers. The Online Booking Experience The process of booking a Suzuki two-wheeler through Flipkart has … Read more
Deepak Luthra has joined JioStar as Revenue Head – Branded Content for the Entertainment vertical (TV + JioHotstar). With over 18 years of experience in the media industry, he will focus on crafting impactful brand solutions, driving innovation, and building strong partnerships. Previously, he led branded content revenue at Viacom18 & JioCinema, and has also … Read more
Automobili Lamborghini has appointed Nidhi Kaistha as Head of Lamborghini India, effective April 1, 2025. With over 25 years of experience in hospitality, aviation, and automotive sectors—including her recent stint at Porsche India—she will lead sales, marketing, and after-sales operations in one of Asia Pacific’s fastest-growing markets. Welcoming her, Francesco Scardaoni, Regional Director, said Kaistha’s … Read more
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