Newsroom

Parle Products, one of India’s leading biscuit and confectionery makers, has launched its latest campaign, “Catch up over Hide & Seek Caffé Mocha,” starring Bollywood actors Ananya Panday and Lakshya. The campaign celebrates coffee culture by pairing it with India’s favorite cookie, creating playful, heartwarming moments for a new generation of consumers. The Parle Platina Hide & Seek … Read more

ASUS India has unveiled its first-ever brand film for the ASUS ExpertBook series, titled “Move on, Murphy!”, starring Raj Shamani – entrepreneur, content creator, and host of the popular podcast Figuring Out With Raj Shamani. As the brand ambassador for the ExpertBook series, Raj embodies the campaign’s message of resilience and reliability. The film reimagines Murphy’s Law – … Read more

Instamart, the quick commerce platform, has launched the second film of its Quick India Movement Sale campaign, starring Bollywood superstar Ajay Devgn. The first film, which recreated Devgn’s iconic Bollywood debut and garnered over 20 million views in a week, set the stage for this high-energy sequel. In the new film, Devgn appears in an AI-powered infinite split sequence, … Read more

Ranveer Allahbadia, popularly known as BeerBiceps, has made his comeback to brand collaborations with a new boAt campaign for its wireless power bank. The ad has gone viral not only for the product’s sleek design but for its bold, self-aware narrative, directly addressing Allahbadia’s hiatus following the controversy around India’s Got Latent. Set in a deserted railway station, … Read more

Britannia Pure Magic, known for redefining choco indulgence, has launched its latest offering – Choco Tarts – under its new proposition, The New Temptation. This decadent addition joins popular favourites like Choco Lush, Choco Frames, and Choco Stars, further expanding Pure Magic’s portfolio of premium choco treats. Available in Hazelnut and Milk Choco variants, Choco Tarts feature a crisp tart shell filled with … Read more

Men’s fragrance brand Denver has collaborated with superstar Mahesh Babu to unveil the Autograph MB Collection, a limited-edition luxury Eau de Parfum range personally co-curated by the actor. The brand film introduces Mahesh Babu in an all-black, suave avatar, presenting a fragrance experience that transitions seamlessly from fresh daytime notes to deeper, richer evening aromas – reflecting his style, persona, … Read more

Virtue Asia has launched a fresh campaign for Lotus Whiteglow, focusing on one of the most common skincare concerns – dark spots – with a culturally resonant approach. The campaign highlights how visible skin concerns can affect confidence, positioning Whiteglow’s Niacinamide-infused Gel-Crème as a practical, relatable solution for today’s consumers. https://www.instagram.com/reel/DOqKKj2kg02/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Breaking away from conventional skincare advertising, the … Read more

Libas, one of India’s leading ultrafast fashion brands, has unveiled its new campaign, Season of Joy, capturing the warmth and excitement of the pre-festive season. The campaign celebrates sisterhood, heartfelt conversations, shared laughter, and the anticipation that makes the days leading up to festivals so special – all while staying true to Libas’ philosophy of effortless, … Read more