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Vigor Media Worldwide has secured the Public Relations mandate for DEVO, Siyaram’s premium men’s occasion wear brand, following a highly competitive multi-agency pitch. The win underscores Vigor Media’s expertise in crafting impactful brand narratives and driving strategic communications across India. Backed by Siyaram’s four-decade legacy of quality and trust, DEVO marks the textile giant’s foray … Read more
PepsiCo India’s iconic snack brand Kurkure is marking its 25th anniversary with an innovation that taps into India’s millet movement – the launch of Kurkure Jowar Puffs. Baked rather than fried, the new snack combines the goodness of jowar (sorghum) with Kurkure’s trademark crunch and flavor, accompanied by the tagline “Isse Achcha Kya Hoga?” The launch reflects the changing … Read more
JSW Paints, part of the US$23 billion JSW Group and known for its eco-friendly solutions, has rolled out a new festive campaign for its decorative paints portfolio. The campaign reinforces the brand’s disruptive promise of ‘Any Colour, One Price’ with the simple and memorable message – “Dabba Padho, Bachat Karo.” Conceptualised by TBWA\India, the campaign will run across TV, … Read more
Silver Jubilee Edition to be Held on October 7–8, 2025, in Mumbai FICCI FRAMES, Asia’s leading convention on media and entertainment, is set to host its 25th edition on 7–8 October 2025 at The Fairmont, Mumbai. Marking its Silver Jubilee, the event will celebrate a quarter-century of driving industry dialogue while charting the next era of growth at the convergence of creativity, … Read more
Flipkart has redefined the festive shopping experience with its 12th edition of The Big Billion Days (TBBD), launching at midnight on September 23, 2025. The highlight? Flipkart Minutes, the company’s quick commerce service, delivering products to customers’ doorsteps in as little as 10 minutes across 19 cities and 3,000 pin codes. This unprecedented speed is … Read more
Swiggy’s Instamart kicked off its first nationwide Quick India Movement Sale with record-breaking numbers – a 5X surge in traffic and unprecedented order volumes within hours of launch. The sale, which runs until September 28, even saw deliveries completed in as little as 60 seconds in cities like Noida and Lucknow. Electronics Dominate Early Orders Consumer electronics were the star of … Read more
After Gautam Gambhir’s surreal encounter with a tongue-slurping ice cream cone and a rampaging gorilla, Cred is back with yet another chaotic, AI-powered campaign-this time featuring choreographer, director, and influencer Farah Khan. In the new spot, Khan watches as her face grotesquely melts into a gooey chocolate puddle. Sitting beside her, a cheerful brand executive beams proudly. Rather … Read more
Bitget, the world’s largest Universal Exchange (UEX), is celebrating its 7th anniversary with the launch of #GearUpTo7, a campaign that signals the next phase of its mission to build a fully integrated financial ecosystem. The initiative reflects Bitget’s commitment to innovation, inclusivity, and the seamless convergence of centralized, decentralized, and AI-powered financial services. Over the past seven … Read more
Durga Puja 2025 is proving to be a marketing blockbuster, with ad spends surging 10–15% over last year, led by FMCG majors, auto giants, and e-commerce platforms. For brands, Pujo remains the second-biggest advertising season after Diwali, commanding 8–10% of national festive budgets and as much as 25–30% for regional heavyweights in Bengal and the … Read more
Century Plyboards (India) Ltd., one of India’s leading manufacturers of plywood and decorative solutions, has unveiled the newest chapter of its celebrated CenturyHeroes series. The 2025 edition, titled “Inner Strength: Invisible But Indispensable,” is a moving tribute to single fathers who step into the role of the ‘Asli Sainik’-the true protectors and builders of their children’s lives. The campaign … Read more
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