Newsroom

PUMA India has rolled out the local edition of its global campaign, GO WILD, featuring two-time Olympic medalist PV Sindhu, actor Ibrahim Ali Khan, and runners from varied backgrounds. The campaign spotlights running as both a performance sport and a lifestyle activity, emphasizing personal growth, joy, and the much-loved “Runner’s High.” The 60-second film weaves together … Read more

boAt, India’s leading audio and wearable brand, has unveiled its festive campaign ‘Upgrade to boAt’ – a creator-driven initiative designed to inspire audiences to celebrate festivals with richer sound, smarter tech, and brighter experiences. The campaign features four quirky, high-energy films bringing together popular creators from music, comedy, cinema, podcasting, and traditional art forms. Each film is rooted in … Read more

Zebronics, India’s leading tech brand, has unveiled its latest ad film featuring Bollywood star Hrithik Roshan, celebrating the world of “Zeb-Addicts” – tech enthusiasts who crave immersive experiences that transcend screens and speakers. The campaign opens with Hrithik as a composed news reporter, before quickly shifting into a high-energy spectacle where reel and real merge seamlessly. … Read more

Festivals in India are incomplete without food that brings people together. This season, ITC Master Chef Creations has rolled out the #GreatMurghFestival, a limited-time celebration of rich non-vegetarian delicacies, live until the first week of October across Bangalore, Chennai, Hyderabad, Mumbai, and Pune. The festival is exclusively available on Swiggy and Zomato. Celebrating the timeless role of chicken … Read more

Furlenco has introduced a dedicated kids’ furniture collection aimed at helping growing families create safe, stylish, and adaptable spaces without the burden of ownership. To mark the launch, the brand has rolled out a video campaign featuring actor Abhay Deol, positioning Furlenco as a partner in parenting. The rental-based range includes essentials such as a … Read more