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KAFF Appliances has promoted Nalin Kumar to Chief Executive Officer from his previous role as COO. With decades of experience in the consumer durables sector, Kumar has been instrumental in strengthening operations, driving innovation, and expanding KAFF’s market presence. As CEO, he will lead the brand’s next phase of growth, focusing on product innovation, retail … Read more
After seven transformative years at Samsung India, where he led numerous product launches and campaigns while honing his skills in collaboration, creativity, and strategic thinking, Nitin Guleria is embarking on a new chapter as Media Head at MARS. Grateful for the mentors, colleagues, and partners who shaped his journey, he now looks forward to driving … Read more
The Mahindra Group is gearing up for its next phase of expansion, with a robust three-to-five-year product pipeline and the recent GST cuts set to fuel demand across its automotive and farm equipment businesses. Group CEO and MD Anish Shah, speaking to CNBC-TV18, said Mahindra is ready to roll out a strong lineup of new … Read more
Flipkart has taken its Big Billion Days (BBD) campaign to new heights – quite literally. In a first-of-its-kind out-of-home (OOH) activation in India, the e-commerce giant transformed farmlands near Bengaluru and Kanpur airports into massive crop-circle-style formations to announce the start of its flagship sale on September 23, 2025. Spanning several acres, these striking installations … Read more
The Media Research Users Council India (MRUCI) announced a new leadership team at its 31st Annual General Meeting (AGM) held on September 22, 2025. Vikram Sakhuja, Partner and Director at Madison World, has been elected as the new Chairman, while Dhruba Mukherjee, CEO of ABP, will serve as Vice Chairman. In addition, Shashidhar Sinha will … Read more
TUMI, the global travel, lifestyle, and accessories brand, has launched its latest campaign, “Icons Tested”, a powerful tribute to discipline, endurance, and the relentless pursuit of excellence. Fronted by McLaren Formula 1 driver Lando Norris and professional golfer Nelly Korda, the campaign draws a parallel between the athletes’ high-performance journeys and TUMI’s meticulous approach to design. Just as Norris … Read more
Axis Bank has rolled out the fifth edition of its flagship festive property, ‘Dil Se Open Celebrations’, designed to celebrate India’s vibrant festive season from Navratri and Diwali to Christmas and beyond. Staying true to its Dil Se Open philosophy, the campaign-crafted with Lowe Lintas-carries the proposition, “Sirf ek festival nahi, poore festive season chalega”. The initiative positions Axis … Read more
Vi-John, India’s No. 1 shaving cream brand with over 60 years of grooming legacy, has launched its latest integrated campaign featuring brand ambassador Ranbir Kapoor. Titled “Photocopy Nahi, Original Dikho”, the campaign redefines grooming as an expression of individuality, encouraging men to showcase their authentic selves rather than imitate others. For decades, Vi-John has been a trusted … Read more
Nestlé India has rolled out price cuts across key product categories, passing on the benefits of the recent Goods and Services Tax (GST) revisions to consumers. Manish Tiwary, Nestlé India’s newly appointed Chairman, announced the move on Monday, calling the GST reduction a welcome step that will “stimulate consumption and contribute to the overall growth … Read more
Laxmi Dental has unveiled a new digital campaign featuring actress Kareena Kapoor Khan to promote its Illusion Aligners, now available on easy EMI options. The initiative aims to make advanced orthodontic care accessible and affordable for people of all ages seeking a confident smile. In the film, Kareena emphasizes how a confident smile can boost … Read more
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