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Ibrahim Ali Khan Named Local Ambassador for Azzaro Fragrances

Azzaro has appointed actor Ibrahim Ali Khan as its new Fragrance Local Ambassador in India. He will headline the upcoming Azzaro Wanted campaign, which introduces the brand’s latest launch – Forever Wanted Elixir. The Azzaro Wanted range is crafted for individuals who embrace confidence, individuality, and bold self-expression. Known for his effortless charm and modern style, Ibrahim perfectly represents the spirit of the brand. … Read more

SBI Card Launches ‘Khushiyan Unlimited’ Festive Campaign with Up to 27.5% Discounts

SBI Card, India’s largest pure-play credit card issuer, has rolled out its 2025 festive campaign, ‘Khushiyan Unlimited’, bringing customers a host of discounts, cashback offers, and EMI benefits across key shopping categories. Spanning 2,900+ cities, including tier 2 and tier 3 locations, the campaign covers consumer durables, mobiles, laptops, jewellery, apparel, furniture, and e-commerce. Cardholders can enjoy up to 27.5% instant … Read more

Domino’s Introduces New Sourdough Pizza with Premium Taste Experience

Noida: Domino’s Pizza, India’s largest pizza chain, has expanded its menu with the launch of its all-new Sourdough Pizza, promising a lighter yet indulgent experience for pizza lovers nationwide. Crafted with a naturally fermented sourdough base, the pizza features a light, airy crust paired with the richness of four cheeses, creating a premium yet approachable flavour profile. Chella Pandyan, … Read more

Arrow Appoints Vedang Raina & Khushi Kapoor as New Brand Ambassadors

Arrow, the iconic premium clothing brand with a heritage spanning over 170 years, has announced actors Vedang Rainaand Khushi Kapoor as its newest brand ambassadors. The move marks a fresh chapter for Arrow as it continues to redefine contemporary fashion for India’s new-age consumers. Vedang Raina, known for his charismatic screen presence, reflects the modern Arrow man – confident, dynamic, … Read more

Third Wave Coffee and SMOOR brew up a festive collaboration with limited-edition Diwali hampers

A limited-edition collection of festive hampers blending signature coffees, artisanal chocolates, and keepsakes to elevate celebrations This Diwali, two of India’s finest homegrown brands, Third Wave Coffee and SMOOR are coming together to make the festival of lights bolder and sweeter. Crafted for those who love the finer things, this exclusive collaboration brings together the … Read more

Oreo Launches Toffee Crunch Flavour in India with 360° Campaign

Mondelez India has unveiled Oreo Toffee Crunch, marking the first permanent flavour launch by Oreo in India in over a decade. The new variant pairs the nostalgic taste of toffee-flavoured crème with Oreo’s iconic crunch, creating a treat designed for families, kids, and young adults seeking a playful indulgence. After its successful run in markets like … Read more

Zepto Brings Rare Rabbit Fashion to 10-Minute Delivery Across Major Cities

The House of Rare has joined hands with Zepto, making select fashion products available via its quick commerce platform. Premium menswear from Rare Rabbit can now be delivered in under 10 minutes across Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune. The curated collection features ready-to-wear pieces that embody Rare Rabbit’s signature design ethos. In the coming months, the range … Read more

Hettich India Unveils “Slide into the World of Magic” Campaign with Wondrlab

Hettich India, in collaboration with Wondrlab, India’s largest platform-first martech network, has launched its latest campaign, “Slide into the World of Magic”, highlighting the brand’s premium range of sliding systems and reinforcing its positioning as a provider of Magical Interior Solutions. Known for its pioneering German engineering, Hettich has transformed luxury furniture fittings in India. The campaign emphasizes the … Read more

India Dominates APAC Effie Awards 2025 with Ogilvy Mumbai, The Womb, and St. Jude Leading the Way

Marketing leaders from across Asia-Pacific gathered in Singapore last night to celebrate the region’s most effective campaigns at the APAC Effie Awards 2025. Out of 123 shortlisted finalists, 81 campaigns took home metals, including 12 Golds, 31 Silvers, and 48 Bronzes, spanning 12 territories. India Tops the ChartIndia emerged as the strongest market with 33 wins, followed by Australia with 13, and … Read more

Meet Flipkart’s Most Loyal Customer: A Cart That Waited 10 Years

With Yahaan Kuch Bhi Ho Sakta Hai as its guiding thought, Flipkart’s Big Billion Days campaigns have always celebrated surprise. This year, in collaboration with creative agency Talented, Flipkart takes the idea to a new level by turning a universally relatable online shopping quirk into the hero of its story: the abandoned cart. The premise is simple: … Read more